The Good Company Connects With Reebok For A Cross-Country Capsule Collection

Watch Palace’s Shawn Power’s skate through the L.E.S. decked out in the new collection.



Only five years in and The Good Company have fully established themselves as one of New York City's anchoring streetwear shops. With no intention of slowing down, the 97 Allen Street crew have joined forces with premiere U.K. sportswear brand Reebok for their latest across-the-pond collaboration.

Inspired by the navy-tinged American passport, the capsule collection also serves as a travel essential. Using Reebok's classic NPC silhouette as the base of the collection, The Good Company's customized rendition comes adorned in a plush navy blue suede laid atop a vulcanized gum sole, and a secret stash (s)pot behind the sneaker's tongue. In addition to the pair of trainers, the cross-continental collaboration also features a matching full tracksuit, a cross-body duffel bag, a pair of socks, and more. Check out the full collection below and watch Palace's own Shawn Powers skate through the city's Lower East Side decked out in the collection.

Shop the full The Good Company x Reebok's collaborative collection in-store, online, or at select global stockists.